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CW-3 - Business Writing Strategies

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A simple email or letter can resolve a complex situation. This advanced business writing skills course emphasizes how a clear and concise message is the key to delivering a powerful message in today’s business world. In this course, we start by outlining good practices in business writing. We then experiment with writing to address complex business scenarios and to deal with difficult people. We explore the particularities and risks associated with business writing for social media platforms. Finally, we describe the interplay between the technical, emotional and political elements of a message.

Course Methodology


This course leverages a variety of learning tools, including writing activities, story-boarding, controlled experiments and videos. The course also provides the participants with complex situations which require a written intervention.

Course Objectives


By the end of the course, participants will be able to:
  • Write effective emails, memos and letters
  • Apply rules for organizing content in a clear and concise manner
  • Match writing complexity to the modern business environment
  • Apply advanced structuring techniques in writing that yield a desirable response
  • Identify and talk to their reader’s interests
 
Price
AED 14,691
US$ 4,000
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Duration: 5 Days

Intakes: Every Month

Language: English

Who will Benefit:

All individuals with responsibilities requiring extensive business writing in the form of emails, memos and letters.
Target Competencies

  • Written communication
  • Business writing etiquette
  • Structured thinking
  • Assertiveness
  • Ability to address complex situations
  • Reading between the lines